Danica Erard
From humble beginnings in rural Australia to dressing some of the world’s most recognisable
names, Danica Erard has become one of the country’s most sought-after milliners. What
began in 2002 with a single fascinator for Oaks Day has since evolved into D.E Millinery © - a
brand celebrated for its bold, innovative, and unforgettable designs.
Living in a remote area where the nearest town was 160km away, with no phone reception and neighbours few and far between, Danica Erard learned early on how to turn isolation into determination. That grit would eventually see her become one of Australia’s most sought- after milliners.
Her journey began in the Spring Racing Carnival of 2002, when a neighbour asked if she could create a fascinator for Oaks Day.
“What’s a fascinator?” Danica recalls with a laugh.
She gave it a try, and the result was so impressive her neighbour immediately offered $300 for the headpiece. Danica refused the payment, but she took the advice that came with it: keep going. That moment lit a fire and sparked the beginning of what would become D.E Millinery ©.
From humble craft markets to couture showcases and international boutiques, Danica’s bold, innovative designs quickly gained momentum. Her reputation for originality and craftsmanship has attracted a global following, including some of the world’s most recognisable names.
When news arrived that Lady Gaga had fallen in love with one of her designs, Danica admits she popped a bottle of champagne in celebration. Since then, her clientele has grown to include Zara Phillips (granddaughter of HRH Queen Elizabeth II), Rebecca Judd, Shani Grimmond, and stylist Lana Wilkinson, to name just a few.
Creativity, she says, is in her DNA.
“My father was a tailor and a creative soul, while my mother was a window dresser for Grace Brothers. They’re no longer with us, but I credit them for my uniqueness. I also see myself as a risk taker.”
Proudly sourcing her materials from Australian suppliers, Danica is passionate about supporting other small businesses and ensuring her creations are as ethical as they are beautiful. Based in Albury, NSW, she has spent the last 16 years building her brand with hard work, imagination, and an unwavering commitment to her craft.
Year after year, Danica continues to push the boundaries of millinery - proving that true style is about more than just a hat. It’s about confidence, individuality, and the courage to stand out.